Da Nang city – Attractive destination for MICE
Da Nang city is very potential to develop tourism, particularly, MICE.

The potential advantages are plentiful and diversified tourism resource such as: mountain, river, sea, beautiful and fascinating nature . Famous beaches such as My Khe, Bac My An, Pham Van Dong, Xuan Thieu .. voted one of World’s Six Beautiful Beaches by the Forbes, attractive and featured travel spots such as Son Tra peninsula, Ngu Hanh Son, Hai Van Pass, Ba Na Hills – Suoi Mo enchant many tourists when travelling to Da Nang.

The next advantage is its location very close to World Heritage Site in Central region, modern and synchronized infrastructure, seaport, international airport which is the third getway of the country, the final point of East-West Economic Corridor. Honest and funny people, ancient culture and diversified cuisine are ready to introduce many tourists different experiences. The recent development is a series of hotels along the coast, world-class convention rooms, event area, hotel rooms increased rapidly that is suitable for choice of event organizers, large delegations when coming to Da Nang for MICE tourism.

To develop tourism in general and MICE in particular, city tourism created many attractive travel products to meet the tourists’need such as: Son Tra Peninsula Ecotourism, Linh Ung  pagoda, Ba Na Hills- Suoi Mo by cable car reaching World Records, accommodation, 3rd largest  Fantasy Park in Southeast Asia, Silver Shores Internation Recreation, The Dunes Hoa Hai Golf, Dana Beach Club, Khong Gian Xua, Da Nang Museum, Dong Dinh Museum, especially, weekly shows at Nguyen Hien Dinh Theater on Wednesdays and Saturdays, city tour exploring Da Nang, handcrafted and sourvenirs made at Non Nuoc Village, My Khe and T18 beautiful and clean beach with speakers, relaxing music…Unique even and tourism product held annually atrracts to may such as: international firework compettion, Quan The Am Festival, Da Nang- Summer Meeting…that built impressive image of city to domestic and internation tourists. 

Da Nang tourism focused on holding effective tourism promotion and advertisement program such as roadshow,famtrip, toursim events to get familiar with travel agents and media to Da Nang including Thailand, Japan, China, Singapore, Ho Chi Minh and Ha Noi, realeasing tourism publication, tourist map, travel video in Vietnamese, English, Chinese, Japanese, Thai…upgrading and linking travel city website to reliable domestic and foreign tourism site, advertsing Da Nang tourism on mass media, Da Nang tourism electronic information page, publishing tourism publications, bulilding tourism information search booths, promoting direct airways to Da Nang that contribute to  increase number of tourists and reduce time to arrive Da Nang suitable for MICE travelers not having too much time. 

A important issue for the development of MICE tourism is that Da Nang has experienced organizations of major events such as welcome heads of state delegation, internation tourisist to Da Nang to assemble, expand international cooperation, promote investment, trade and tourism such as: Inter-Parliamentary Union Conference of Southeast Asian Nations AIPO (2002), Da Nang Investment Conference ( 2003), Vietnam-Thailand Joint Cabinet Meeting (2004), the Ministerial Conference in the framework of APEC Vietnam 2006, Overseas Entrepreneur Conference 2006, East – West Economic Corridor Week 2007, Da Nang International Fireworks Competition, Da Nang Investment Forum 2009, and ASEAN Meeting in Da Nang (2009-2010) offered the city a new position as an attractive location for regional and international events. 

Conferences, senminars, scale international events that promote image of city reputably were hosted to introduce international friends a peaceful, hospitable and dynamic city as a the first steps for development of MICE tourism – a type is quite new in our country as well as in Da Nang city.
According to representatives of travel agents exploiting MICE tourists, on tourist map of Vietnam, Da Nang which attracts to MICE tourists  worldwide is considered as safe, friendly and hospitable destination to domestic and international visitors. Nevertheless, to be an attractive spot for MICE tourists, Da Nang needs to solve the difficulties such as: open direct and frequent flights from crucial MICE market including: Australia, Hongkong, Malaysia, Beijing,Shanghai(China), construct 3 and 4-star resorts along the coast to meet the different financial demand for MICE tourists and convention center, fairs – exhibitions accomodating thousand of guests to serve large groups, focus on enhancing professional skills, practical experiences and language skills of staff working in the tourism industry because of limited and unprofessional service, keep the environment clean, green and healthy, good order and security as Da Nang did in comparison with other cities such as Ha Noi, Ho Chi Minh, Nha Trang…especially, make effective strategy to promote potential MICE tourism of Da Nang as well as create separate products for easy choice of MICE toursits when visiting Da Nang. 

With potential advantages and solution that solves hard problem, Da Nang will be certainly an attractive destination for MICE tourism at regional and international levels in the future.
(Source: Da Nang Department of Culture, Sport and Tourism)

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